Media Services

Market Research

• Nielsen
• Arbitron Ratings (subscribe to rated market information)
• SQAD (Service / Quality / Analytics / Data-rated markets)
• SRDS (Standard Rate and Data Service)
• TAPSCAN (demographics for rated and non-rated markets)
• Local Media Outlets (rated and non-rated markets)
• SmartPlus Media Buying Software

Media Planning & Buying

• Skilled and professional negotiation with media outlets
• Determination of optimal flighting and daypart distribution
• Determination of appropriate format that corresponds to demographic profile
• Order placement/confirmation and trafficking/revision management
• Promotional campaign development
• Event marketing development (remotes, local events, etc.)
• Negotiation of Traffic / News / Weather / Sports sponsorships
• Strong relationships with local reps

Auditing

• Fair & Equal Spot Rotation
• Verification that orders ran as placed
• Management of invoice discrepancies
• Quality Control of invoices
• Post-Buy Analysis
• Added Value Negotiation