Need an Effective Way to Advertise on the Radio?
Past winner of the CTAM (Cable Television Association of Marketers) Gold Mark Award, Infinity’s signature DJ Radio Endorsement Program allows clients to brand their product using local radio DJ talent. Infinity currently partners with 356 radio stations with more than 550 DJs in 96 markets. Our Quality Control Team ensures clients' messages are delivered accurately.
Infinity offers value-added benefits in the DJ Endorsement Program that you would not necessarily find with other firms. These include proactive PPV movie and event scripting for DJs, weekly copy updates/refreshes to ensure that copy points stay fresh and updated; QA for spot quality, frequency, and content; and proactive DJ updates to monitor the DJ's within the market and ensure the right mix of demographics and reach to make the program effective.
By partnering with local talent, Infinity ensures the sales or branding message is delivered to its intended audience thoroughly and effectively. After reviewing prepared copy-points, DJs ad-lib the message, injecting their own personal experiences and product knowledge with enthusiasm.
